Link Exchange or Reciprocal Links
We no longer participate in link exchange. We do, however, support the quality of our content by linking to relevant, original or authoritative sources (not Wikipedia, of course!) and high quality content. This policy has increased our page rank and traffic.
If you are interested in gaining Page Rank on Google, we would strongly advise against participating in link exchange, buying or selling links, link exchange programs or 'unnatural' links.
No matter what SEO 'experts' claim. Google's algorithm frequently changes. Today's clever link exchange scheme is tomorrow's page rank disaster!
We will honour existing links that link back to us and are relevant.
Here's Google's opinion about Link Exchange Schemes
Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.
The following are examples of link schemes which can negatively impact a site's ranking in search results:
To check Google's current policy directly
- Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
- Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking
- Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
- Using automated programs or services to create links to your site
- Creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines.
Here are a few common examples of unnatural links that may violate our guidelines:
- Text advertisements that pass PageRank
- Advertorials or native advertising where payment is received for articles that include links that pass PageRank
- Links with optimized anchor text in articles or press releases distributed on other sites.
- Low-quality directory or bookmark site links
- Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites,
- Widely distributed links in the footers or templates of various sites
- Forum comments with optimized links in the post or signature